Business is about Relationships. Relationships with clients are either in the area of advocates and champions, or in the form of dissatisfied and disruptive. It is a matter of perspective, mindset and balance.
It’s easy to fall into the trap of feeling that our customers want it all. Free, perfect and now. [Yesterday would have been even better!]
I don’t often get to make the rules, to bring my own bats and balls, to invite and control the crowd to be on my side.